web development

The main purpose of using SEO is to attract organic traffic and generate traffic that is interested in your product.

Search engine optimization is the process of increasing trafficking and viewers on the websites and webpages through web search engines like Google and Bing. It may also target different searches like video search, image search, news search, and URLs search. SEO not only increases traffic on your websites and webpages but also puts them high in the searches. If your webpage is well optimized, then the search engines will show it on the top in the relevant searches. SEO makes it easy for you to compete with other top ranking websites and webpages . It puts your search content on the top in search engine pages (SERPs).

On-Page SEO

On-page SEO is the process of optimizing webpage to improve websites in order to gain more Organic trafficking and high rank in relevant searches. It refers to the videos, blogs, images, headlines, and other content along with the HTML code sources which can be optimized to gain more viewers and a high rank in relevant searches. Provide your webpages a better look by making a relevant Headline and optimize it according to your web content. Give it the best layout so that your viewers can get inspired and impressed to come again on your webpage. It will provide you pure and organic traffic. It depends on the following factors:

- Expertise, Authoritativeness, and Trustworthiness (E.A.T)
- Title Tag
- Meta description
- Header Tags
- Headline
- Content audit
- SEO writing
- Keyword Cannibalization
- Image optimization
- User Engagement

Off-page SEO

Off-page SEO refers to the links and external signals of the website which can be optimized to increase organic traffic and viewers. These are the off-site actions that are taken to rank your website High on relevant search engine pages. Off-page SEO is extremely important for your websites and other search content like video search. If your off-page and on-page SEO is well optimized and collaborating with each other then your website will be ranked high on search engine pages ( SERPs ). Optimize your links and the content to have more viewers. Share your website content on other platforms like Facebook, Twitter , Instagram , and other social platforms to increase your viewers and website trafficking. Enhance your external links by adding them to blogs and articles. Off-page SEO depends on the following factors:

- Internal Links
- External Links
- Anchor Text
- Backlinks
- Social Media
- Links equity
- Content sharing

SEO is the key to success for your website, webpages, and other search content like videos, images, URLs, and blogs as it plays a vital role in bringing traffic to your website and increasing its popularity. SEO not only provides you organic trafficking and organic viewers. But also increases your website revenue . Both On-Page SEO and Off-Page SEO are important to generate traffic on a website. However, SEO experts suggest getting a grip on On-Page SEO first then moving towards Off-page SEO.

Source: https://www.dotnek.com/Blog/Marketing/on-page-seo-vs-off-page-seo