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so that you can review and analyze your activity and that of your competitors with the rank you receive and your competitors in order to take the necessary measures to improve your activity on the site . The rank you receive from Alexa can be both national and global. Then you can know your ranking among all your competitors in the world or country and take the necessary measures to improve your performance.

What is Alexa Rank?

To work with Alexa and get acquainted with its tricks, it is better to get acquainted with Alexa company first. Alexa is a California-based subsidiary of Amazon. The company was first established to track the amount of incoming traffic to commercial sites, and how to deal with it was through the toolbar that Alexa provided to users. Using the Alexa Toolbar, users can easily rank their site among their competitors, check the popularity of their site and their competitors, and take the necessary steps to improve their performance.

How is Alexa ranked?

To illustrate the trick of calculating Alexa, we give an example so that it can be clearly understood.

For example, suppose dotnek site has 5 visitors a day. Visitor X enters the DotNek site and examines 5 pages of it. The next visitor Y enters the DotNek site and visits only the first page of the site, of course, this first page opens the site 4 times at different times and enters it.

Subsequent visitors Z, w, y will check and visit 6 pages of the site.

According to the Alexa site, the DotNek site had 5 visitors in one day, and to calculate the Alexa rank of this site according to the number of visitors and the number of pages visited, the Alexa site works as follows:

5 + 1 + 6 + 6 + 6 = 24

Alexa calculates the number of pages visited and unique visitors to calculate and assign a ranking to the site .

According to Alexa, this site has 24 pages visited. In order to rank sites, Alexa only pays attention to the number of visits to the site pages and unique visitors during 3 months and ranks according to them. In this example, visitor Y visited a page of the site 4 times, but it was calculated in the number 1 because Alexa cares about the number of visits to different pages, not the number of visits to a page.

Why calculate 3-month data in calculating Alexa rank?

To answer this question, it is better to make the understanding easier by mentioning an example. Suppose DotNek has 700 visitors on a typical day without advertising. The next day, when there is advertising and exchange, or even a backlink, and the number of visits increases to, say, 1,500, in this case, if Alexa pays attention to the number of unique visitors and the number of pages visited, she will make a mistake and rank and Its statistics are not accurate. Therefore, it considers the performance of the site, the performance of users and visitors, and the number of pages visited during the 3 months, and assigns a ranking to the site based on that.

What is the relationship between Alexa rank and the number of visitors?

The relationship between visitors and Alexa rank is inversely related. As the number of visitors and the number of pages visited increases, so does the Alexa rank. Reducing Alexa rank is better. The best sites with good and strong SEO have a lower Alexa rank. Therefore, in order to have a better ranking in Alexa, you must focus on increasing the number of unique visitors and the number of pages visited.

Does Alexa rank matter to the site?

Many webmasters say that Alexa rank is not very important, but it is. The Alexa rank and the rank that the site will receive in the search results have a direct relationship and affect each other. Alexa focuses on the number of page visited and the number of visitors, and the more visitors to a site, the better the ranking it receives from Alexa. If site owners who are trying to SEO and optimize their site get a good result, they will see that with successful site optimization, Alexa rank will also decrease and the rank they receive from Alexa will be better. Therefore, it can be said that the purpose of Alexa and site optimization is to improve site performance and increase the number of visitors . Therefore, Alexa rank is effective in site optimization and site optimization in Alexa rank, and Alexa rank is also important.

The importance of Alexa rank over other metrics such as PageRank is that when you advertise based on your Alexa rank, they will decide whether or not to advertise on your site, because Alexa rank reflects the number of visits and those who They want to promote their page and are looking for a popular site.

How to improve your site"s Alexa rank?

To improve my Alexa rank, I will list some techniques below, and it is necessary to do and observe all of them at the same time, and it will improve Alexa"s rank.

- Ask your site users and audience to install the Alexa Toolbar:

Installing the Alexa Toolbar was one of the oldest and, of course, the first Alexa method. Alexa site uses the data it receives through this toolbar to measure the performance of sites and assign them a rating.

Of course, this information obtained through the Alexa toolbar and the received rank was not completely accurate and could have been a mistake. In this case, a large audience may have installed the Alexa Toolbar on one site and a smaller audience on the other site may have installed this toolbar. In this case, the two sites compete with each other for Alexa rankings , but the main winner is the one whose audience has the most Alexa toolbar installed. This method does not receive Alexa statistics and accurate information because a site may have good performance but the number of audiences who have installed the toolbar is low or vice versa. In this case, a site that can convince more audiences to install the toolbar wins. So to get a good rating from Alexa, it is better to persuade your audience to install this toolbar.

- Produce quality content:

??????? Producing quality content, whether textual, visual or video content, will have a huge impact on getting the best rankings . To get a better ranking, whether it is Alexa rank or search engine ranking in search engines, it is better to increase the quality of the content produced. If the quality of the content is high, it may attract the attention of other site owners who have installed the Alexa Toolbar, and the site owners will also link to it, thereby increasing the number of visitors and audiences who have also installed the Alexa Toolbar. Have increased. In this case, Alexa realizes that your content is quality and gives a point to linking and back linking to another site. So producing quality content will cause more visibility, attract more users and increase traffic.

- Increase PPCs and ads:

??????? In this case, if you use ads to increase traffic, you can easily increase your site traffic . As the number of users increases, so does the number of visits and the number of pages visited. In this way, you share your visitors with other people and increase traffic. As the number of visitors increases, users will explore more pages and visit other pages of the site as well. As you know, the number of visitors and pages visited is effective for getting a better rank than Alexa, so it is better to increase the number of visits and get a better rank than Alexa by using visitor sharing and advertising methods.

- Also have an effective and active presence on social networks:

??????? As mentioned above, in order to get the best ranking from Alexa, you need to increase the number of visitors. You can also use the opportunity of social networks to do this, because social networks are a good platform to guide more visitors. With an effective and active presence in social networks, you can transfer many visitors to your site to visit, which increases the number of visitors and the number of visit pages is more effective in obtaining a better ranking than Alexa.

- Validate your website in Alexa:

If you are looking to get the best ranking from Alexa, it is best to validate your site in Alexa. You can also use some plugins to do this.

1- Claim Alexa
2- Alexa Claim & Verify

- Increase your site traffic:

All the tricks and techniques for getting a better ranking from Alexa depend on the number of visitors and the number of pages visited. Because Alexa acts to rank a site based on the number of visitors and the number of pages visited. Therefore, by increasing the traffic of your site and observing other SEO and non-SEO principles, you will cause the site to be present in the top rankings of search results. So another technique to get a better ranking than Alexa is to increase your site traffic from other methods, which will eventually lead to an increase in the number of visitors.

Non-SEO tips that are effective for getting a better ranking than Alexa:

Encourage the audience to subscribe to the site or social network page addressCoherent blogging of your users and audienceBlogging guest users

SEO Tips

Use the right keywords and keywords that are mostly searched by usersUse of backlinks and principled and effective linkingUse ALT tags in imagesUse keywords in meta descriptionsUse a reasonable number of keywords within the contentPerform site optimizationAn effective and informed advertising association to increase traffic and site visitors

Source: https://www.dotnek.com/Blog/Web/check-the-alexa-site-ranking-and-its-improvem