What is a search console? What capabilities does it have?
Examining the performance of a website is very important and helps in optimizing a website better and cause it to rank higher in the search results page, this service is free and is provided by Google, which we will pay more attention to in the following.
What is a search console?
Search Console is a free tool that allows site owners to review the performance of their site and provide relevant reports, website owners can optimize their site through the information obtained in this way, and finally, it should be said being familiar with the search console and its capabilities is essential for people who have a site.
Who should be fully acquainted with the search console?
Search console can help everyone at any level to optimize the site with more awareness, so it is necessary for all people who deal with websites and online marketing to be familiar with this tool, but in general the following people must use the console search.
- Those who have online sales:
Succeeding at online sales requires more users to be seen, so that among all users, real customers increase your sales. Now imagine you have a site through which you do online sales and aim for success, but you are not familiar with search console , do you think in this case you can get the desired result?
- SEO experts:
SEO experts should have expertise in all principles of SEO, one of which is expertise in console search.
- Site owners:
Whatever type of site you have, if you have a site for large companies or even a small site, you should have enough information about the search console, so that you can recognize the problems of the site and take action to fix it quickly.
- programmers:
It is very clear that search console is a necessary tool for this group of people and all of them should have the necessary expertise in this regard.
What capabilities does the search console have?
As we mentioned, the search console is used to optimize the site , and this tool also has other capabilities that we have mentioned below.
1- Giving information about the performance of the site content:
Search Console analyzes the site and ultimately provides reports through which you can conclude how your website and your content have performed in search results, in the search console, you can see how much traffic each of your keywords has generated for the site, and which of them has generated the most traffic and ranked you higher in search results.
You can also see how the changes that have occurred in the performance of your website by updating its content, and the effects that the update and new keywords had in optimizing your website , in general, the search console thoroughly analyzes the content of the site and shows you the performance of all parts of the content.
2- Create and register XML sitemap:
Sitemap is a file that contains information about the content of pages, photos and other important site information, and it also identifies the relationship between them, which helps Google bots to analyze the site more detailed.
In other words, a sitemap is an XML file that contains a list of all the URLs, by using the sitemap you have access to more information about the URLs. It also identifies the most important contents among others, so that Google can index the website easily.
3- Identify the most visited pages of the site:
Your site has a lot of pages that each page has a different amount of visitors, as a site owner it is definitely important for you to know which of your pages are the most popular ones, then analyze these pages and perform the same function for other pages to make them popular, the search console will help you along the way, and it will show your popular pages as well as the keyword traffic
4- Giving information about the problems on the site and its solution:
If you do not know about the problems on the site and do not take any action to solve it, you will face a decrease in the ranking of our site on the Google search engine results page over time, the solution to this problem is the search console through which you can find information about security issues or other errors.
Simply put, if there is a problem on the site, Search Console will send you a message stating that there is a problem and its solution, so that you can take action to solve it as soon as possible.
5- Checking the performance of the site in the mobile device:
One of the factors that causes a site to attract more traffic is the ability to run the site on mobile, these kinds of websites are called mobile-friendly websites, which increases the number of website users as well as providing a positive user experience, search Console gives this opportunity to webmasters to use it to check whether the site contains usability standards for running a website from smartphones or not, through the mobile usability tool.
6- Check which sites have linked to your one:
Backlinks are very important in SEO and as you know, each link that a site gives you is counted as a vote for your website and if the site is valid, the value of this vote will increase, all of which are checked by Google algorithms, search Console allows you to see which sites have linked to you and shows a list of them, you can see specific pages that have linked to your site and see the cases in which other websites linked to your one.
7- Find broken links and repair them:
Links generally optimize the site , but if they are implemented in accordance with the rules, you can expect positive effects in SEO from them, but if they are not implemented properly, they can have a negative impact on the user and Google search engine, the solution is that broken links can be found and repaired through the console search.
8- Notify Google of any changes you make to your site quickly:
If you make significant changes to your site, you should notify Google which you are able to do it through the search console , and Google will quickly review the changes in your site ranking, for example, the change you made in the domain name of the site is one of the factors that you should notify Google immediately, you can enter the URL of your page in the URL Inspection tool section and click the Request Indexing option to allow Google analyze your site quickly.
9- See if your users are the target ones:
You may have a local site and your business is more responsive to the needs of that geographic location, and you want to see where users of the site come from and how many users come from the geographical area where your business is located, all of which can be found through the console search.
10- Solve the problem of your site security if exists:
Imagine users entering their important information to buy something from your site, and then this information is stolen due to lack of security on your site, then do you expect the user to trust you? Will the user receive a positive user experience from Your site? The answer to these questions is definitely no, so you can find out about the security flaws in your site through the search console and fix this problem as soon as possible, as a result, users can trust your website and do their online shopping with no concern.
Last word:
Briefly, as we mentioned at the beginning of this article, the search console helps to optimize that site by examining the performance of a site, so that it help your website stand out among other websites on the search engine results page, so that achieving success will be easier for you, it also has many capabilities that make it attractive to beginner and professional users, so that this is a necessary tool for everyone who wants to have a website or online marketing because of its advantages.
Source: https://www.dotnek.com/Blog/Web/what-is-a-search-console-what-capabilities-do
Youtube: https://youtu.be/aeBzkGkLQMs