web development

In order for your website to be at the top of the search engine search results for users, what features should the website have?

In fact, the Google search engine has announced that it is very focused on the quality of websites and wants to provide the best websites to its users, so it has identified some algorithms and components to be the best website. In terms of quality, security, reliability for users at the top of search results.

There are over 200 components to identifying and determining the best website. 200 may seem like a big number. Of course, it should be noted that the website should not have all 200 components, in this article we will tell you the most important factors that Google has considered in 2020. Of course, note that in addition to these factors, there are other factors that Google pays attention to, and the presence of these factors on the site does not mean that other factors are not present in it.

Examples of significant Google factors in 2020

1- Paying attention to getting the best backlinks

Backlinks or external links are among the factors that are very important in ranking a site in search results . Of course, it has been heard in some sites that backlinks have no effect on the site ranking, but this is not the case. In 2020, backlinks are among the effective factors in increasing site visits and rankings . Of course, placing a simple backlink on one of the remote sites or even reputable sites cannot have a positive effect on your site ranking.

The backlink you put should include some features:

Link Score:

One of the features that your backlinks should have is that they should be of high quality. Google has announced that each link will be considered a link rating. So with algorithms like Penguin, you can no longer use low quality links. For example, using corrupted or so-called spammed links, in addition to not having a positive effect on your site, may even reduce your site"s ranking and penalties. Therefore, pay close attention to the quality of the links so that the quality score you receive from Google is higher.

How to measure the quality of links?

Before Google evaluates the quality of your links and gives them a rating, you can make sure of the quality of the links used within your website. To do this, you can use the tools available on the moz site. The tools on the moz site can be used to rate and evaluate the quality of your links and site.

Anchor text:

Another feature that can have a big impact on your links review is the inline text of the links. Anchor text is the linking text used. Anchor text is just as important as the content of the site itself, and Google always examines it more closely. When using and writing inline texts, be sure to note that the Penguin algorithm is examining your website, so use natural and varied inline texts. If the anchor texts you use are not varied or similar, then the Penguin algorithm will be suspicious of your site and may detect that your site has a problem and charge you a penalty. Therefore, you should use various and natural inline texts.

2- SEO content

Google has announced that content is one of the important factors in site SEO , and in order to have a good and powerful SEO and to be better ranked by the Google search engine, we must SEO our content from the best and highest quality content. Use on your site.

But the important point is that what content should our site have that is compatible with Google ranking factors 2020 and can help our site in better ranking?

Here are some key pointers in moving your content to better rank and fit Google 2020 factors:

Use of keywords:

Keywords have a huge impact on site ranking . So you have to use the keyword in the title of the content, in the H1 heading, inside the content itself and in the meta descriptions. The weight of the content title is high and if you use the keyword in the content title, it will help a lot in ranking the site.

Content length:

According to Google, the length of the content has a great impact on the quality of the content, and the quality of the content can help a lot in ranking the site by search engines. Content length varies for different content with different theme and purpose. In this case, a content of 5000 words may be suitable for SEO-related content, but 2000 words is the best option to talk about effective SEO tips. Of course, it should be noted that the content should fully explain the content and avoid exaggeration.

How do we know if the content length and number of keywords are appropriate?

There is a tool called Website Auditor that helps you determine the right number of keywords and the right length of content, and you can use this tool to find out the appropriateness of your content length or the number of keywords. This tool also gives you recommendations if you need, and according to those recommendations you can improve the number of keywords or the length of your site content.

This tool also has the ability to show the content length and number of keywords of competitors" content, and you can check the content of your competitors in terms of number of keywords and content length and see how your competitors easily comply with Google 2020 factors.

3- Optimizing the site technically

Our site must be technically correct and flawless in order to have a good impact on your site SEO . The correctness and optimization of the technical structure of the site is related to the SEO of the site and also has a good effect on it. The site should be accurate and optimal in every way, but the two factors of speed and responsiveness of the site have a great impact on the site ranking according to Google 2020 factors.

Website speed:

Google expects the site to speed up and load in about 3 seconds or less. Since Google has stated that it wants to offer high quality sites to its users, the speed of the sites must also be high because users of a site that takes more than 5 seconds to load cannot stand and leave.

Therefore, one of the factors that affect the ranking of sites is the loading speed of the site, on which the Google search engine is also focused.

Responsive site:

One of the most important factors for Google in 2020 is the responsiveness of sites, which has a great impact on ranking sites and displaying them in the top rankings of search results. Google has stated that more than half of the searches are done through smart devices and mobile phones, so the responsiveness of sites and the possibility of displaying them on other smart devices is a factor that must be observed because it has a great impact on It has site rankings. So that Google with the introduction of mobile-first indexing algorithm showed that it pays a lot of attention to this issue and also first the search requests are checked by mobile phones. Therefore, many site owners and business owners must consider the responsiveness factor in order for the search results to be displayed in the top rankings, and in addition to having suitable pages for desktop computers, they must have pages that can be provided for the phone. Also have smart.

To ensure the speed of the site, you can use the Website Auditor tool in the Page Speed ??section and in the Page Usability section to know if it is responsive.

4- User behavior

Another important and effective factor is Google in 2020. How users behave on the site has a great impact on its ranking, so your site should be in a way that is noticed and liked by users to be able to have the best ranking.

Click-through rate and conversion:

It is another factor that shows the result of users" behavior and the click-through rate indicates the number of clicks relative to the number of times the link is viewed. The conversion rate shows the number of users who have been affected and have acted on what you asked them to do. Google pays a lot of attention to these rates, and the high rate of these rates shows that this site is very popular among users, so it searches for results in better rankings.

Useful content:

Users are always looking for useful high quality content. So Google can use its artificial intelligence, click-through rates , conversion rates, bounce rates and pogo sticking to determine if a site has been useful to users. And based on bounce rate, click-through rate and other things can identify the site and the useful page and rank the site based on that.

5- Branding

Another factor that has been very effective in ranking sites in 2020 is branding. Branding is very important for store sites and business owners, and business owners should pay attention to this factor to get top rankings in search results.

How does Google know about the popularity of your business through branding :

Search for a brand name:

If a user enters your site and likes it and sees that it is a reliable and sufficient source for information, he will choose your site to visit next time. This type of user is called a return visitor. The more returning users, the better your site will be.

Mentioning a brand on the web:

Another factor that Google uses to determine the popularity of a brand on the web is the mention on the web. In this way, many websites will name you as the owner of the brand, but without linking. The more scope and mention there is, the more Google will pay attention to it in the rankings.


The items mentioned in this article are some of the most important and effective factors for Google in 2020. There are many factors to consider. Of course, saying this is not because other factors are less important in site ranking .

Source: https://www.dotnek.com/Blog/Web/google-ranking-factors-2020