web development

to be able to evaluate and evaluate the performance and efficiency of your site. For better and easier review, Google provides a service for its users that can accurately review and evaluate the site for users. Working with this review tool is very easy, so that the user interface is easy and user-friendly, and even non-experts with very simple training can easily work with this tool and review their site. To learn more about this tool and how to work with it, it is recommended to follow this article.

What is Google Analytics?

Google Analytics is a tool for analyzing and reporting on how a site works. By analyzing the site, Google Analytics provides valuable information such as how users behave, conversion rates, inbound traffic, SEO weaknesses , strengths, etc. to site owners, and site owners can easily identify the site"s weaknesses by having this information. Identify yourself and improve them for better performance. There are many tools to do this. A very important point that distinguishes the Google Analytics tool from other tools is that it is available to all users completely free of charge and it is also very easy to work with and has an attractive and easy user interface that all experts and Non-specialists can easily work with this tool. The information you receive about your site from this tool is very valuable and you can focus on them to improve the performance of your site. Know information such as inbound traffic, bounce rate, conversion rate, impression, length of stay on the page, popular pages, the impact of keywords, etc. on your site pages or social networks and improve your page to get better rankings. forgave.

This information was only a small part of Google Analytics reports. Another thing that makes Google Analytics popular among users is that it is compatible with all tools and services and can be combined with them and provide valuable information to users. Tools like Google AdWords, YouTube , Tag Manager, etc.

The reason why site owners use the Google Analytics tool

Website owners are looking to increase traffic, increase traffic, get top rankings in search results, improve site SEO , improve keywords, etc. and want to have a high-traffic and strong site. To have this type of site, you need analysts who are aware of their strengths and weaknesses so that they can focus more on their strengths and improve their weaknesses. The best and most appropriate tool that will help site owners to do this is the Google Analytics tool , which is free and easy to use, and also has the ability to be compatible and combined with other tools for further analysis. Therefore, to have a strong and popular site, they use this tool and can get answers to their possible questions.

The questions that Google Analytics tool answers by submitting its analysis reports are as follows:

- What topics are most interested in my site readers and visitors?
- Which marketing technique has had the most positive impact on site traffic and conversion rates?
- What links and sites have visitors been directed to my site?
- How and to what extent my site converts and clicks my site
- How many of my audiences could I turn into a customer?
- What were the characteristics of users who became customers?
- How long do users spend on my site?
- Which page of my website has had the most time and the most users?
- Which pages of my website have been popular with users?
- What is the average amount of time users spending on my site?
- Is the speed of my website good or does it need to be increased?
- What smart device do users use to log in to the site?
- Is it necessary to make the site responsive and able to display on all devices?
- Where are most of my users and visitors from?
- Some people visit my site on a daily, weekly, monthly basis
- When the site has faced an increase and decrease in traffic

How to install Google Analytics?

Installing Google Analytics is very easy and simple, and by leaving a few minutes, you can easily install it on your site and benefit from its valuable reports. Of course, you should pay attention to the installation steps more carefully so as not to face problems and be able to install it better. In addition to being installed on the website, Google Analytics has applications that can be installed on Android or iOS smartphones. To install it, you must first have a Google Account to send reports to you. Go to Google Analytics and follow the steps one by one carefully to finally install it on your website and use its valuable reports to improve the performance of your site

Terms in Google Analytics

After installing the Google Analytics tool on your site, it is better to get acquainted with some common terms before working with it so that you can better continue your activity.

Dimensions:

Dimensions are an example of a feature in Google Analytics website or mobile application that can have different values. Visited pages, user presence time, user exit page, browser type is some of the dimensions that exist in Google Analytics.

Metrics:

Metrics are properties and characteristics that are within the dimensions and their values ??can be calculated as rates or totals. In this case, it provides the user"s presence time or the number of visits to a page and information like this as a rate.

Sessions:

Courses are the length of time a user interacts with your site through a website or phone. All information about the user such as the number of pages visited, the amount of purchases, the duration of attendance, etc. are calculated and reported during the courses. A period of 30 minutes ends after the user interacts and communicates with your site, and if the user re-enters your site after that, a new period is created to record his behavior.

Users:

If visitors to your site enter a course and a course is created for them, then visitors will be considered users of your site. So visitors will become users of your site if they participate in a course.

Visitors:

Visitors who visit your site are divided into two categories.

1- New visitors: are visitors who enter your site for the first time and have not been to any course before.
2- Old visitors are visitors who have already entered your site and have attended and attended at least one course of your site.

Page views:

This term refers to the total number of times a page has been visited by users. Note that the number of duplicate visits by duplicate users will also be calculated. This means that if a page is viewed several times by a user, it will be counted many times.

Pages / Sessions:

Pages / Sessions is the average number of pages visited by users in a period. In other words, the average number of pages visited during a period is calculated in this period. Frequent visits are also counted.

Avg. Session Duration:

The average time that user sessions last.

Bounce Rate:

This term refers to the percentage of users who see only one page of your site after the user enters the site and leave your site without any interaction. The lower the bounce rate , the better your site performs and the better the interaction between the user and the site.

New courses:

An estimate of the number of new users and visitors who visit the site for the first time. The reason for this estimate is that a user with a new IP may enter your site.

Goals:

You can set your goals in Google Analytics . By doing this, you can measure your success in achieving your goals.

Conversions:

Conversions occur when users act on what you say, for example make a purchase or fill out a form, etc. The higher the conversion rate, the better the interaction and performance of the site.

Attraction:

It is a method that you have used to attract your users.

Behavior:

Represents the behavior of users on your site that you can make the necessary decisions and actions to improve or maintain your techniques based on user behavior.

General sections of Google AdWords

Set the time

By entering this option, you can use the calendar to specify the time intervals of your reports or you can even compare two different time intervals with each other.

Home

By entering this page, you can see the statistics and reports related to Sessions, Avg. See Session Duration, Goal Conversion Rate, Bounce Rate. You can also see online users and lists of sites you have linked to your page.

Customization

The main part is the dashboard or the main page of the reports, in which you can see general information and general statistics about your site, and of course you can customize it to display information and statistics according to your settings.

Google Analytics Report

In this section, business owners can receive information about the audience, searches, conversion rates and behavior of their site users.

Instant information

You can refer to this section to be able to know current information about users" performance and behavior. Information such as how visitors enter, active pages, current location of users, number of pages viewed by users, etc. can be displayed and provided in this section.

Specialized and important parts of Google Analytics

Audience:

In this section you will find information about the characteristics of the audience and detailed information about them.

Sections related to the audience:

Overview: Information including Sessions, Users, New User, Page views, Pages / Session, Avg. Session Duration, Bounce Rate, Number of Sessions per User can be presented and displayed in that section.
Demographics: In this section, you can get information such as the age and gender of your users.
Interests: In this section you can know about the interests of your users and according to their interests to improve the site and attract more users to take the necessary steps.

Behavior:

This section consists of 4 parts:

1- New vs Returning Compare the behavior of your new and old users in terms of number, duration, presence, etc.
2- Frequency & Regency: Is it possible for old users to visit your site or not and you can also see their last visit.
3- Engagement: shows the level of user engagement with your site.
4- Session Quality: The input channels of the site are compared in terms of number of inputs, bounce rates, etc.

Conversions:

The last part of Google Analytics is where the number of users who have converted, that is, according to what you said, is specified, and you can make the necessary settings in this section.

Source: https://www.dotnek.com/Blog/Web/google-analytics-tutorial