web development

SEO is actually the production of content, and content is one of the most important parts of the site, which also has a great impact on site SEO. But in order for the content to have a good effect on SEO it is necessary to observe important points in content production, one of these important points in content production is the length of the content. The content you write should be acceptable in terms of the length of the optimization engines. The minimum number of words according to Google algorithm was about 350 words. If the content you produce has less than 50 words of text, Google will not prioritize showing it to users because it thinks it is not quality content.

In this article, we will tell you the important points along the content and its effect to increase the site ranking .

The importance of content length in SEO

Content is good for optimization engines that are longer. This means that Google"s search engine optimization and search engine seeks quality and valuable content to display to users, so complete and worthy content to display in the top search results is long and has a number of words between 1000 and 2000. But if you do not follow the standard content length, it will not have a good effect on your site SEO.

Why content is important

Content is the heart of SEO . This term and slogan is mostly used among designers and site owners, but what does it mean?

Content is one of the most important elements in SEO, Google is more sensitive to content due to its new algorithms and tries to optimize the content and provide the best, most accurate and highest quality content to users. For this reason, if your site has a good ranking and ranking, but the content you produce is not principled, standard and quality, it may not show your content in the search results. The content is the same text, images, videos, infographics, etc. that you use and view a lot during the day.

Content is important because search engines optimize the same content on the site and display it to the user, if there is no content there will be no SEO and ranking.

Why write long content?

What is the difference between writing short and long content? This is a question you may be asking yourself. But according to Google algorithms, it provides content after the optimization for the user that is complete and longer and can respond to all the answers and needs of the user accurately and in detail. Of course, you should note that writing long content does not mean using irrelevant content and sentences, and you should produce complete content related to the target keywords. For the convenience and readability of what you write, it should have a simple and neat structure and layout. Separate and specify different parts such as header and body of text, use list and indexing if necessary.

Important reasons for inserting long text:

1- A better and more principled presence in Google
2- Optimization and approval by optimization engines
3- Use and cover a variety of relevant and important keywords
4- Increase user retention on the page
5- Gain user satisfaction
6-Increase rankings and get better rankings in search results
7-Completely meet the needs of users and answer their questions
8-Become a quality reference and source in the desired field and area
9-Create and provide the most complete and high quality explanations on various topics

Get better rankings on Google

We mentioned at the beginning of the article that Google has become very smart and can detect the quality of content, and Google is also looking for content that is complete and quality to provide it to search engines and users. Therefore, writing and producing complete and long content can help in displaying content in the top search rankings. Google as the optimization engine optimizes the content and displays each one that it sees as complete and quality on the first pages to the users, if the quality of the content is not approved by Google, it will be displayed in the next ranks. Of course, the length of the text is one of the effective factors in being in the top ranks of search results, in addition to the length of the text, other effective factors must be observed to show the most complete and high quality results to users. For this reason, one of the good reasons to appear on Google is to write articles with long content.

Why text length matters to Google:

1- Use LSI or long and relevant keywords
2- Use short and relevant keywords
3- The possibility of using other elements such as video and photos increases
4- It is possible to insert an audio file
5- Use of keywords in different sections such as heading, title, main body of text and ...
6- In writing long content, the possibility of writing headings increases the lists
7- Long content indicates the completeness of the content
These are all reasons why writing long content is important to Google, and if you follow all the standards and follow Google"s algorithms , you will surely get good results.

Use a variety of keywords within the content

Using more keywords is one of the most important factors that increase the length of the content. For example, consider that if your content length is 500 words, you can use a small number of keywords, but in writing content with a length of 2000, you can certainly use the number of keywords, similar keywords and many synonyms. Using more keywords and of course principles in the content has a very good effect on increasing rankings and rankings.

So the most important reason and factor in writing and producing long content is the use of multiple keywords, but you should be careful not to overdo it so that excessive and inappropriate use of keywords will reduce the quality of your content.

Of course, it is possible to produce content that is about 5,000 words, but you cannot use the keyword multiple times, so you need to focus on other factors and effective elements such as completeness, responsiveness, quality, etc. To have good content in the end, that is, each of these tips are effective in writing good and long content in combination.

Meets the needs of site users

The length and completeness of the content allows users to find the answers to all their questions and meet their needs completely. Users are looking for sites that have complete, credible and quality content, and by reading its content, all their questions and needs will be well addressed. If your content is longer in quality, users will come to your site and content to meet their needs and responses.

Increase the retention of users within the site

One of the factors that shows that your site and content are quality is the retention of users on the site. According to the Google algorithm, which considers the user"s presence and stay on the site as the reason for the quality of the content. But if the user leaves the site immediately after entering the site, Google"s algorithm will consider this as dealing with poor quality content. As the length of the content gets longer, the user stays on the site for a long time, and the Google algorithm considers the user retention rate as the reason for the quality of the content, and from the next series, it provides your site with top search results for users.

Of course, this issue alone cannot increase traffic and ranking, Google will determine the quality of content by considering the number of visits, bounce rate (number of exits).

Gain user satisfaction

User satisfaction is another reason that increases the length of content. Today in cyberspace and digital marketing , all business owners are looking to increase traffic and attract more users, the number and frequency of visits and users is equal to the amount of sales of products and services. As the number of users and the number of visits increase, so will the amount of sales. Attracting the user is relatively easy, but after attracting the user, you should try to maintain and obtain his satisfaction. By providing appropriate, complete and desired content to users, you will meet their needs and answer their questions, in which case you will also satisfy them. You will stay in their minds forever by producing relevant and complete content, and they will return to your site and content to meet their needs and find answers to their questions. One of the factors in producing complete content is increasing the length of the text and content.

Become a reference and get backlinks

Suppose you have produced content about a topic that is very complete and useful and covers all the different parts of the topic well, then other sites will see a good opportunity to provide backlinks to your site so that more people can access it. Good and complete content will be directed to your site. In this case, your site will act as a reference and source of complete and useful content and a large number of visitors will come to your site.

When there is nothing to write and lengthen the content

In some cases, there may not be specific content for some topics and no further explanation is needed and you cannot produce content longer than, say, 900 words, in which case you should not use irrelevant and extra sentences to increase the length of the content, because it will reduce the quality of the content. Once you can write the right content for a topic that does not need further explanation, it is enough to cover the topic in every way. Of course you cannot enter more details for some topics, nor can competing sites. So it is enough that your content is superior to other content in terms of quality, but if possible, long content and complete explanations are necessary for appropriate topics.

Source: https://www.dotnek.com/Blog/Web/the-importance-of-content-length-in-seo