What is internal site SEO?
In order not to lag behind your competitors, you need to be up to date and do a set of activities to increase site ranking and site traffic in search engine results . One of the activities that can be done in this field is internal site SEO. Before you get to know the internal site SEO , you need to get acquainted with SEO first:
What is SEO?
The word SEO stands for Search Engine Optimization. For doing SEO, an SEO expert should perform techniques and activities inside or outside the site, which are called internal site SEO and external site SEO, respectively, which you should do to get a high ranking website in search engines . This set of activities will increase user visits and site traffic. Someone who implements SEO techniques on your website is called an SEO expert and the set of SEO activities which is done to improve website quality is called SEO services that increase website traffic and ranking of your web page in the search engine results page, of course, a number of websites use illegal methods to increase the website ranking, and they don"t use methods which are approved by search engines, but they will be identified by search engines. These kinds of websites will be recognized as soon as possible, and will be fined. If the website has committed many illegal acts, it will be penalized by the search engine. This kind of activities of such sites is called black hat SEO . Now it is time to deal with the details of SEO. As we mentioned, there are two kinds of SEO that in this article, we are going to introduce you the internal site SEO completely.
What is internal site SEO?
The set of actions that are done inside the website page in order to optimize the web page and achieve high rankings and high traffic in search engines such as Google. Internal site SEO considers all aspects of a web page by observing all the principles of SEO, so you can achieve a high ranking in search engines in a legal way. The ultimate goal of internal site SEO is to make your page as a valuable and reputable page, as well as containing the most relevant content with the terms searched on search engines by users. To achieve this goal through the internal site SEO site, the following set of tasks must be done.
Different types of internal site optimization techniques:
1. Pay attention to the meta description:
The meta description section provides a complete description of everything that represents the content, and is the best part to use keywords to show the search engine that the content and the title are related to each other as well as your business. And if you do not write the meta description correctly, then Google cannot find a connection between the page meta description, title and content, so it will spam the site, therefore you should pay attention to this part, and it should be your priority in doing activities that take place in site SEO.
2. Heading Tags:
The title of the site is very important in optimizing the site in search engines , keywords should be used in the title and the title should not be too long, the title tag is also so important.
3. Using appropriate URLs:
The URL should not be too long and should contain keywords.
4. Increase page loading speed:
The other activity that is considered as a part of internal SEO and attracts more and more users to the website and increases dwell time as well, is increasing the page loading speed, so SEO experts should make effort to improve the page loading speed and optimize the size of image, video, files and etc. If page loading takes more than 3 seconds, about 40% of people will leave the website (Neil Patel).
In order to be able to speed up your website loading, you have different solutions, some of which are mentioned below:
To optimize images on the website you should reduce URL redirection. You may be wondering what is URL redirection? In fact, URL redirection that is also called URL forwarding, is a technique for create a website with more than one URL. When a web browser tries to open the URL which it was directed to, a page with a different URL opens. Try to use simple code like Html for the website. Html stands for Hypertext Markup Language, which is a standard language designed for being displayed in a web browser. Another way to increase the loading speed of the website is to get rid of unnecessary and worthless space existing on it.
5. Internal linking:
One of the key points in the internal site SEO of the website is using internal links, which makes the user view other pages of the website as well and receive the answers of their questions as soon as possible, which causes the search engine to consider your website as a credible one, and it improves your ranking in the search results page . An Internal link is actually a link that is given from one domain to another page of the same domain, in other words, a link from one page of your website to another page of your website is called internal link, but we also have an external link that it is given from one website to another one, so it is the counterpoint of internal linking.
There are two types of internal links:
Navigation links:
This type of link allows you to see an edit button below your navigation links when you log in as a webmaster.
Contextual Link:
It is a link that is existed in the content and contains similar ideas or contexts that may be natural or artificial.
6. Image optimization:
ALT and Title should be used in the photo, as long as the user is searching to get answers to their questions and achieve whatever he/she wants in the Google photo search section, a photo should be seen in the content of a website and don"t forget to use keywords.
7. Increase Dwell Time:
In fact, the amount of time that a user enters your website and returns to the Google search engine page to click on another result or searches for another title is called Dwell Time , which can be increased by performing a set of activities within a site, including increased page loading speed, attractive and enriching site content, the usability of website on mobile phones, interaction with users, having a long form site content, use video and PPT formula, which eventually lead to site optimization results in search engine results.
8. Using the share buttons of the social network:
By placing the publish button of the social network on the website, we enable the user to be able to easily share the content with his/her friends on social networks if he is attracted to it, and attracts more users to the website and helps to optimize it. Social media buttons are clickable icons that appear on a number of your web pages to allow your website visitors to access your content with their personal social media profiles such as Facebook , Twitter, Pinterest , LinkedIn and other social media platforms.
9. Page title:
The title of the website is so important in optimizing the website in search engines and improving the website ranking in the search engine results page, we should not forget to use keywords in the title of the website, in addition, the title of a website should not be unnatural, in other words, it should not be too short or too long.
10. Interact with users:
Interacting with users is one of the ways to optimize the website in the internal SEO section, which allows the user to communicate with the website owners, for example, placing a quiz or a box to provide user feedback. Boxes will answer users" questions, which may include criticizing one article or asking for more information in the form of another article, and through this, let the user know that your site is up-to-date and all the site"s efforts is to meet the needs of users as much as possible.
Last word:
It should be noted that in order to achieve a high ranking in search engines everything should not be finished with the points that we have mentioned above, and you should use internal SEO in combination with external SEO to achieve better results.
Source: https://www.dotnek.com/Blog/Web/what-is-internal-site-seo